Unique selling points


Unique selling points (or USPs) are the factors which define one business from another when competing within the same sector. Unique selling points can be identified by a number of factors including the traditional for P’s of marketing (product, place, price, promotion). However, elements such as people working within the business can be a valuable asset to differentiate the offering.

Creation and promotion of USPs


We work with clients either to create unique selling points, or to maximise the promotion of the unique selling points which currently exist. We provide a bespoke document detailing our suggested way forward in relation to your particular requirements. Order your >Free strategy document here.

USPs for start-up and established businesses


The USPs identified are incorporated within the plans and strategies we produce. For new start businesses, the unique selling points allow investors and other potential shareholders insight into the way in which the business will gain market share and produce a return on capital invested.

For established businesses, the USPs assist in maintaining market share and provide a barrier to entry for competitors who may wish to encroach within this space.

Find out more


Please contact us to discuss the ways in which USPs can be used to increase the profitability. All discussions are held confidentially. We provide a bespoke document detailing our suggested way forward in relation to your particular requirements. Order your >Free strategy document here.